You are at place where you will know everything about google ads.
Know everything about google ads and grow your business online.
Google ads is an online advertising platform that allows you to enhance visibility of your products, services, brand or information to reach the targeted customers.
Google ads enhance the visibility of the business so that you remain connected with the customers as well as find the new customers. It provides specific targeting which helps us to show add to the person who will actually buy the product.
Google Ads allows you to choose between Five different campaign types. They are:
1. Search Network
2. Display Network
3. Video (YouTube)
5. Universal Apps.
Choosing a campaign type is your first step in getting ads
Google ads helps to boost your business to next level. Whatever the customers search for Google ads allows to businesses to put their ads at the top so that you are always their first option.
We need to pay to the Google ads according to our budget to run add.
Coming to the cost required to run add,
Google ads provides various options to run add. Let’s see them
Determine a bid strategy based on your goals
Google Ads offers several bid strategies that are tailored to different types of campaigns. Depending on which networks your campaign is targeting, and whether you want to focus on getting clicks, impressions, conversions, or views you can determine which strategy is best for you. In this article, we’ll describe how to use your advertising goals to choose your bid strategy.
Consider your goals
Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you’ll want to consider four basic types of goals, along with your current campaign settings.
· If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Smart Bidding lets you do that.
· If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.
· If you want to increase brand awareness—not drive traffic to your site—focusing on impressions may be your strategy. You can use cost per thousand viewable impressions (vCPM) bidding to put your message in front of customers. You can also use a Target Search Page Location or Target Outranking Share strategy to maximize visibility.
· If you run video ads and want to increase views or interactions with your ads, you can use cost-per-view (CPV) or CPM or cost-per-thousand (CPM) bidding.
· If you run video ads and your goal is to increase product or brand consideration you can use cost per view (CPV).
Focus on conversions with Smart Bidding
If you want to focus on conversions, consider using Smart Bidding to take much of the heavy lifting and guesswork out of setting bids. Smart Bidding is a set of automated bid strategies that uses machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding.” It also factors in a wide range of auction-time signals such as device, location, time of day, language, and operating system to capture the unique context of every search.
Below are the four Smart Bidding strategies you can use.
· Target CPA (cost per action): If you want to optimize for conversions, you can use Target CPA to help increase conversions while targeting a specific cost-per-action (CPA).
· Target ROAS (return on ad spend): If you want to optimize for conversion value, you can use Target ROAS to help increase conversion value while targeting a specific return-on-ad-spend (ROAS).
· Maximize Conversions: If you want to optimize for conversions, but just want to spend your entire budget instead of targeting a specific CPA, you can use Maximize Conversions.
· Enhanced cost per click (ECPC): If you want to automatically adjust your manual bids to try to maximize conversions, you can use ECPC. It’s an optional feature you can use with Manual CPC bidding.
Quality score plays an important role in Google ads. Quality score determines the rank of your add. Google ads shows first five ads on any search result and then the organic result. After organic results again the ads are shown.
Your Quality score determines where to rank on the page.
Quality Score depends on three factors
- Quality of your landing page
- Relevant content
- Quick to open
- Responsive engagement
- Keyword relevancy in Ad copy.
- Past CTR must be high.
Between 1-10 quality score is given by Google ads.
More the quality score better the rank and less cost is required for your add.
Cost of add also depend on quality score. More the quality score , better the rank and you have to pay less for your add