What is digital marketing?
Digital Marketing is marketing of products or services on the internet.
Through digital devices we promote, our products and services on various social media platforms and on search engines.
Any digital channel generate more revenue than any traditional media company because they control more eyeballs.
That’s why digital marketing matters, it is where the attention is.
We can generate maximum profit with minimum investment.
If we are targeting our audience on digital platforms we generate more revenue as it target the audience or show the ad according to the need or interest.
They track our behavior.
Traditional marketing is costlier than digital marketing.
SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize.
It is about helping your customers find out your business from among a thousand other companies.
SEO is an integral part of digital marketing strategy. You can drive organic traffic to your website through SEO.
Social Media Marketing:-
Social Media Marketing means advertising your product or creating brand awareness through social media platforms.
Through social media marketing you can bring traffic to your website, generate leads,create brand awareness,make your products reach to number of people.
Today many people are using social media platforms so targeting your customer on right platform will give boost to your business.
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages.
Search engine marketing is also alternately referred to as paid search or pay-per-click (PPC).
What if people are searching for the products you and your competitor are selling and your ad is displayed on first page of the google?
If this happens definitely people will buy from you than your competitor.
Today lots of people before buying any product are searching on google so being on first page of google will eventually drive traffic to
your website and convert to sales.